We noticed your comments only recently, hence our thanks for your appraisal and your critique come a bit late (no irony, being criticized is at least a sign of attention….).

The following is neither a defence nor an attack; we just wish to clarify our stance.

The idea that people can be tagged with absolute judgments is far from our thoughts. For instance, we don’t believe that a successful entrepreneur is better than a Mexican cook in a NY joint that, if not good at making money, could be a much better lover or singer. Equally impossible is to rank an unknown scientist against a famous designer or a famous scientist against an unknown designer. All depends from the point of view and context, therefore any judgment is absolutely subjective and makes sense only within the confines for the person that judges. And to speak English or Italian or French is clearly not something to boast, considering that millions of people speak those languages. But there is nothing cunning in the Twill project, like being a fashion magazine with an intellectual disguise or pretence.

Our dream is to be bought for our text as much as for the nice images. We are really trying to address an audience that has nothing to do with mainstream fashion. People that are interested in fashion only when it can offer an aesthetic improvement to the images, regardless of brands or the latest catwalk.
These people are better than others? No, they are simply different.
Do they exist? We don’t know.
Are we offering them something worth reading? We are trying.
Should they rather buy the Economist? Maybe.
Should we plead guilty of bad manners? We can see many defects in ourselves, but we are certainly not arrogant, conceited or bad mannered.

The Twill staff.