Fashion week is still out there, which means in here –  the time has come to discuss yet another French timeless must-have: Le Carré Hermès.

This iconic silk square scarf was first created 74 years ago, in 1937. Ever since, it was seen around the world’s most elegant necks and hairdos including Grace Kelly, Jackie O, Audrey Hepburn and Romy Schneider (as seen in the picture below).

Le carré measures (traditionally) 90 sq CM and is sold between 290€ and 440€ (!!!). Even though three generations came and went, this precious piece of fabric is still an important part of every French girl’s fantasy world, or heritage, if she’s lucky.

I admit that in my mind, silk scarves are mostly associated with grandmothers, but the winds of retro are blowing in the opposite direction… Last August, the house launched a new web site marketing the historical scarf to a new younger audience. In Its financial report for 2010 Hermès declared a 19% growth in textile and silk sales: “boosted both by new women’s silk collections… and by the increasing appeal of the new products to young customers“.

Until tomorrow – have a good Monday!