
Back in October, Mr Issues and I had made a deal. In an attempt not to fall in any commercial traps and respect our budget, we’ve decided that this year for Christmas we’ll offer each other books. It’s mind opening, it’s cute and it’s not expensive! Plus, we don’t really NEED anything in particular to be happy… Right? Right.
Only back in October we didn’t take into consideration the December gold-rush. That well-oiled machine that we, poor consumers, don’t stand a chance in front of. The pressure is just to great to bear.
Coming November-December, special edition “gifts magazines” are hidden in every newspaper you buy. Huge billboards attack your eyes and noumerous emails from brands and departement stores offer you better life after a visit to their cash registers. Wheather you can afford it or not, a certain itch starts bugging you. An itch only a new black glitter-dress for Christmas eve can calm down…
Luckily, Paris’s biggest department stores (Galeries Lafayette, Printemps, Le Bon Marché and BHV) are here to help you get rid of your irritation. This year, the holiday windows were already in place on November 4th, drawing thousands of parents and children every day to see the marionettes and the beautiful lights. Between November 10th and December 23rd those stores double the number of daily visitors and realize 25% of their annual profits. In the last two Week-ends of the year 200,000 people pass in Galeries Lafayette each day (of course, to facilitate our shopping, stores are open on Sundays in December).
Proving your love to your friends and family is an assencial part of the christmass spirit (and the more you love – the more you should pay). According to the AFP, even in difficult times of unstable economics, the average French is expected to spend 605 Euros on gifts and dinner this Christmas. 605 (Euros) X 65,447,374 (number of french aproximetly) = 39,595,661,270 €
Wow.
You know what?
Maybe a book isn’t such a good idea. After all, it’s Christmas… A new pair of Levi’s jeans, for example, will better demonstrate how much I care, non? Or an IPad! Or both!