I think this is the beginning of a beautiful friendship
Sunday, November 28th, 2010Wow… It’s been way too long since I took the time to discover a new magazine (too much work at the office, too cold outside to go to look for one, with the winter-clock the days are too short to do anything anyway… But these are only lame excuses).
Finaly, it was worth the wait. The latest addition to my library (or my huge pile of magazines) is Wonderland, a title that promises a lot and delivers just as much.
First of all, Wonderland’s inner division is very comfortable for the reader – the commercial ads are only in the very beginning. After them, it’s a big party for the eyes and the mind with numerous fashion spreads and finely arranged interviews (last issue’s covergirl is Chloe Moretz, the very talanted and intriguing 13 year-old actress form Kick-Ass).
Online, It seem that Wonderland is trying to stay somewhat of a mystery. On their web site you won’t find an “about” rubric, neither on their Facebook fan page… What I could find out is that’s a London based publication, founded in 2005 by Huw Gwyther (Publisher and Editor-in-chief).
Speaking of which, the only thing really missing from this magazine is the editor’s note, but I found a piece of interview that could maybe do the trick :
Huw Gwyther: ”I felt there was a gap in the market for a magazine covering all areas of contemporary culture and style – everything I’m interested in basically – but with a fun, tongue-in-cheek tone that never takes itself too seriously. It’s my ideal magazine… I want Wonderland to have something for everyone, and to reach as many people as possible. Above all Wonderland should be inspirational – not dry, or too serious – but constantly surprising, informative and always visually stimulating”.
Nicely said Mr Gwyther, but… In fact…. Please note that nothing beats a good old-fashioned Editor’s Note.


















